Essays about: "CUSTOMER IN AUTOMOTIVE thesis"

Showing result 6 - 10 of 72 essays containing the words CUSTOMER IN AUTOMOTIVE thesis.

  1. 6. Mitigation of supply chain uncertainties caused by material shortage : A case study with Loccioni

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Juliane Wloch; [2023]
    Keywords : Supply chain risk management; supply disruption management; semiconductor shortage; Small- and Medium-sized Enterprises;

    Abstract : The ongoing semiconductor shortage impacts organizations throughout the supply chain operationally and financially. Limited material for a sudden increase in demand during the Covid-19 pandemic led to a heightened supplier power and result in the prioritization of customers. READ MORE

  3. 7. Intelligent Headlamp Levelling : Thesis work at Scania CV AB

    University essay from Luleå tekniska universitet/Institutionen för teknikvetenskap och matematik

    Author : Peder Palm Lamerstedt; Christopher Fingalsson; [2023]
    Keywords : Headlamp Levelling; Automatic Levelling; Automotive headlamp Levelling;

    Abstract : Illumination of the road environment plays an important role for the night-time vision of the driver and in general road safety. The purpose of this thesis is to develop a proof of concept that can measure the vertical angular displacement of a truck headlamp relative to the road. READ MORE

  4. 8. Digital Dimension of Luxury Automotive Brands: A multiple case study investigating hedonic value creation online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Sara Horvath; Betty Sandberg; [2023]
    Keywords : Luxury Brands; Automotive Industry; Value Creation; Hedonic Value; Customer Experience; Digital Touchpoints; Customer Journey;

    Abstract : In recent years, there has been a notable shift in the conventional strategies employed by luxury automotive brands towards a more digitalized customer journey. This shift reflects the changing landscape of consumer behavior and the growing influence of technology in shaping customer experiences. READ MORE

  5. 9. The Green Road to Luxury : Insights into the Perceptions of Sustainability in the Minds of Luxury Car Consumers

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Valeriia Lastovetskaia; João Pedro Alexandre Versteegen; [2023]
    Keywords : Luxury marketing; consumer behavior; decision-making; new luxury perception; automotive luxury;

    Abstract : Background The alarming speed of environmental degradation is enhancing the need to shift current production and consumption habits towards more sustainable ones. Luxury producers face the necessity to act following their responsibilities to stimulate sustainable sourcing, manufacturing, and marketing. READ MORE

  6. 10. Agile Transformation in the Automotive Industry : A Case Study of Volvo Trucks

    University essay from Uppsala universitet/Industriell teknik

    Author : Huan Cao; Prithvijit Choudhary; [2023]
    Keywords : Agile; Agile Transformation; Change Management; Volvo; Automotive Industry; Organisational Change;

    Abstract : The automotive industry has seen revolutionary changes in the past two decades. Vehicles are starting to incorporate within themselves a significant amount of electronic and software based components, due to which the industry has seen rapidly changing customer requirements. READ MORE