Essays about: "CUSTOMER INVOLVEMENT"
Showing result 1 - 5 of 187 essays containing the words CUSTOMER INVOLVEMENT.
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1. Designing a reactive feedback feature for end-users in web-based media software
University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronikAbstract : Customer feedback is essential for improving a company's products or services and increasing customer satisfaction. Despite its value, user involvement faces many challenges, such as low user motivation and feedback with missing context information. READ MORE
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2. Understanding the Dynamics of Brand Loyalty in National team sports - A Qualitative study of brand management within professional team sports”
University essay from Göteborgs universitet/Graduate SchoolAbstract : In previous research there has been acknowledgement about the importance of Brand loyalty in sports, where the brand experience can function as a tool to create loyalty among fans. Brand communities have proven to have positive effects on customer satisfaction and brand loyalty in sports. READ MORE
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3. Staying Afloat - Examining the Resilience of the European Inland Waterway Transportation Industry in the Face of Climate Related Disruptions: A Policy and Resilience Analysis
University essay from Göteborgs universitet/Graduate SchoolAbstract : Due to its lower emissions in comparison to other modes of transport, inland waterway transportation (IWT) has been increasingly considered a sustainable option by the European Union (EU), prompting a focus on transitioning towards it in recent years. However, the impact of climate change has led to a rise in extreme weather events, including floods and droughts, over the past few decades. READ MORE
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4. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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5. Impact of non-family executives on family businesses in the Scandinavian region
University essay from Jönköping University/IHH, ESOL (Entrepreneurship, Strategy, Organization, Leadership); Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Organisation, Ledarskap, Strategi och EntreprenörskapAbstract : The research critically examines the positive and negative effects of hiring and not hiring non-family executives in Scandinavian family businesses. The analysis relies on a qualitative data collection method through semi-structured interviews with four participants. They can provide diverse information on the topic. READ MORE