Essays about: "CUSTOMER PERCEIVED VALUE IN RETAIL"
Showing result 1 - 5 of 26 essays containing the words CUSTOMER PERCEIVED VALUE IN RETAIL.
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1. The new era of Electric Vehicles: Rolling out the Energy Storage Solution of Tomorrow - A single case study investigating fleet customers' opportunities and challenges with adopting Vehicle-to-Grid technology, to identify complexities and important considerations when accelerating the implementation.
University essay from Göteborgs universitet/Graduate SchoolAbstract : The following thesis investigates the complexities of implementing the Vehicle-to-Grid (V2G) technology. It explores the perceived benefits and challenges that fleet customers within an automotive company have towards the technology. READ MORE
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2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?
University essay from Göteborgs universitet/Graduate SchoolAbstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE
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3. Brand Loyalty in the Context of Digital Food Retail : Understanding customer behaviour of meal kit delivery services towards brand loyalty: a focus on HelloFresh
University essay fromAbstract : Abstract Background: Despite an increase in popularity, the meal kit delivery service is facing the challenge of high cancellations and difficulty with customer retention. As it is a comparatively novel concept in the context of digital food retail, more scholarly research should be conducted. READ MORE
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4. Service Quality effect on Customer Satisfaction and Word of Mouth
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : This study has investigated the effect of service quality on customer satisfaction and Word of Mouth in the grocery retail industry. The purpose of the study was to measure the dimensions of service quality and see its effect on customer satisfaction and Word of Mouth. READ MORE
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5. Impact Of Customer Value Co-Creation Through The Use Of Self-Checkout System In Retail Stores : Qualitative research on a retail store in Sweden
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Recent studies on the Service-Dominant (S-D) logic perspective highlighted the importance of customer value. In this perspective, value is seen to be created, determined, and perceived by the customer through use or `value-in-use', which directly highlights the importance of customer participation in the service delivery process. READ MORE