Essays about: "CUSTOMER RELATIONSHIP STRATEGY in banks"

Showing result 1 - 5 of 7 essays containing the words CUSTOMER RELATIONSHIP STRATEGY in banks.

1. 1. Customer Loyalty in Mobile Banking : findings from the millennial generation

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Fredrik Bondeson; Isak Lindbom; [2018]
   Keywords : Mobile banking; customer loyalty; millennials; Relationship Quality; Technology Acceptance Model; factor analysis; Sweden;

   Abstract : The purpose of this study is to investigate and explain the underlying factors that contribute to the creation of loyalty within the area of mobile banking, and their relative importance. The study is limited to the Swedish market and members of the millennial generation. READ MORE

3. 2. The Effects of the Digital Transformation Process on Banks’ Relationship with Customers : Case Study of a Large Swedish Bank

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Binan Sonono; Robert Ortstad; [2017]
   Keywords : Customer relationship management; digitalisation; digital strategy; contingency theory; business strategy.;

   Abstract : The role of digitalisation in the banking sector has altered customers' preferences and demands. As a result of this, banks in Sweden are becoming more digitally oriented in order to satisfy their customers' new preferences and demands. READ MORE

4. 3. Identify the Critical Success Factors of CRM Implementation : A study on Chinese Commercial Bank

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Sijie wang; [2011]
   Keywords : ;

   Abstract : The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companies, it has already spread in many East Asian countries, such as: Japan, Korean and China. READ MORE

5. 4. Is “Follow the Customer” an Entry Strategy Aboard?

   University essay from Lunds universitet/Nationalekonomiska institutionen

   Author : Tingting Luo; [2009]
   Keywords : Foreign Banks; Following the customers; Automotive companies; China’s financial market; Overseas expand; Economics; econometrics; economic theory; economic systems; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Business and Economics;

   Abstract : Our paper tries to verify the relation between international banks’ expansion and international automotive corporations’ overseas business in China. Pervasive phenomena indicate that foreign banks take following their clients as the initial strategy when they start overseas business in China’s market. READ MORE

6. 5. Issues leading to dissolution : a study of the relationship between private advisors and clients in Swedbank

   University essay from Företagsekonomiska institutionen

   Author : Erik Brantås; Andreas Nilsson; [2008]
   Keywords : Relationships; Personal advisor; Banking sector; Dissolution; Swedbank;

   Abstract : Many banks provide very similar services and that is why creating and maintaining relationships to clients is a differentiation strategy to get customer to return. Private advising is one service provided by banks where much interaction occurs and relationship is of great importance. READ MORE