Essays about: "CUSTOMER SATISFACTION THEORY"

Showing result 1 - 5 of 91 essays containing the words CUSTOMER SATISFACTION THEORY.

1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

   University essay from Lunds universitet/Institutionen för tjänstevetenskap

   Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
   Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

   Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

3. 2. Investigation of lighting impact on customer satisfaction/ Proposing Lighting Solutions for a Restaurant Brand

   University essay from KTH/Ljusdesign

   Author : Fatemeh Sadat Samareh Hashemi Shajareh; [2023]
   Keywords : Restaurant lighting; customer satisfaction; relaxing; cozy; warm light; lighting factors; retail lighting; hospitality lighting;

   Abstract : The concept of visiting a restaurant is no longer related to the consumption of a food. The total process of visiting a restaurant became a pleasant experience to elevate mood and satisfaction and create a memorable experience. READ MORE

4. 3. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Stina Lidén; Amanda Rosdahl; [2023]
   Keywords : Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

   Abstract : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. READ MORE

5. 4. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Marcus Hagström; Karl Granbom; [2023]
   Keywords : Loyalty program termination; Service failure; Recovery efforts; Compensation; Explanation;

   Abstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE

6. 5. Impactful Digital Transformation for Retail Employees : A Case Study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Amanda Aniansson; Sarah Ebrahimi; [2022]
   Keywords : Digital Transformation; Digital Impact; Retail; Smart Devices; Employee Efficiency; Job Satisfaction; Digital transformation; digital inverkan; detaljhandel; smart enheter; effektivitet hos arbetstagare; arbetstillfredsställelse;

   Abstract : The rapid growth of e-commerce and omnichannel retailing is redefining the role of brick-and-mortar stores. To remain competitive, retailers should leverage digital technologies without compromising the presence of frontline workers, to meet customer expectations. READ MORE