Essays about: "Cajsa Nordin"

Found 2 essays containing the words Cajsa Nordin.

1. 1. Cause Related Marketing -  The determining factors behind consumers’ intention to participate in different types of Cause Related Marketing campaigns

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Linus Johansson; Caroline Liljenberg; Cajsa Nordin; [2016]
   Keywords : Cause Related Marketing | Marketing strategy | CSR | Consumer Behaviour | Participation Intentions | Nonmonetary | Monetary | Sweden |;

   Abstract : Purpose - To extend the understanding of the determining factors behind consumers’ intention to participate in Cause Related Marketing campaigns and how they differ depending on if the campaign is monetary or nonmonetary. Design/methodology/approach - Drawing on Cause Related Marketing literature, 10 hypotheses were tested through regression analysis and ANOVA. READ MORE

3. 2. PROVOCATIVE MARKETING : A study in how provocative marketing from profit-seeking companies is perceived by users’ in a social media context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sigrid Jessie Carstairs; Cajsa Nordin; Madelene Sund; [2015]
   Keywords : Provocative marketing; marketing communication; profit-seeking companies; users’ perception; social media; sexual appeals; Provokativ marknadsföring; marknadskommunikation; vinstdrivande företag; användares uppfattning; sociala medier; sexuella bilder;

   Abstract : The everlasting noise in today's marketing landscape has given rise to provocative marketing, which has become a frequently applied technique by marketers in an attempt to attract individuals’ attention. Provocative marketing can be defined as a deliberate appeal within the content of a marketing message, expected to shock its audience, since it is signified with values, norms or taboos that are not generally challenged in marketing because of its equivocalness and distinctiveness. READ MORE