Essays about: "Camerer C F"

Found 1 essay containing the words Camerer C F.

  1. 1. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : William Muleba; [2020]
    Keywords : Behavioral economics; Goal-Framing; Framing effect; Advertising; Marketing; Communication; Consumer marketing; Tobacco; Attitudes; Purchase intention; Kahneman Daniel; Tversky Amos; Thaler Richard; Sunstein Cass; Shiller Robert; Ajzen I; Putrevu S; Camerer C F; Loewenstein;

    Abstract : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. READ MORE