Essays about: "Camilla Hedengran"
Found 1 essay containing the words Camilla Hedengran.
-
1. Customer Satisfaction within the Purchasing Process - A case study for the retailer IKEA
University essay from Göteborgs universitet/Graduate SchoolAbstract : Many retailers have moved toward strategies that use large assortments and/or customization in order to establish a competitive advantage. Large assortment strategies used by category killers can however backfire if the complexity causes information overload that aggravate customers’ purchasing decision process. READ MORE
Result pages:
1