Essays about: "Camilla Hedengran"

Found 1 essay containing the words Camilla Hedengran.

  1. 1. Customer Satisfaction within the Purchasing Process - A case study for the retailer IKEA

    University essay from Göteborgs universitet/Graduate School

    Author : Linnéa Brath; Camilla Hedengran; [2011-07-07]
    Keywords : Customer satisfaction; Retailing; Purchasing process; Decision-making; Service level;

    Abstract : Many retailers have moved toward strategies that use large assortments and/or customization in order to establish a competitive advantage. Large assortment strategies used by category killers can however backfire if the complexity causes information overload that aggravate customers’ purchasing decision process. READ MORE