Essays about: "Camilla Into"

Showing result 16 - 20 of 72 essays containing the words Camilla Into.

1. 16. Feeling like Spending? : An explanatory study on the different effects of emotional appeals on purchase intention

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Christoffer Birgestam; Jakob Koel; Camilla Öman; [2019]
   Keywords : Emotional Appeals; Purchase Intention; Anger; Disgust; Surprise; Sadness; Happiness; Fear; Basic Emotions; Message Strategy; Advertising Appeals; Marketing Strategy; Advertising Strategy.;

   Abstract : Background: The fundamental aim of utilizing a message strategy is to develop advertising content that captures consumer attention and thereby generates favourable consumer behaviour. Two common approaches in advertising are (i) emotional appeals and (ii) rational appeals. READ MORE

3. 17. Local Food is Growing, but is Farmer Interest Wilting? An Empirical Investigation into the Factors that Motivate Farmer Involvement in Local Selling Channels.

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Camilla Tilly; [2019]
   Keywords : Sustainable Development; Local Food; Local Food System; Global Food System; Farmer; Uppland;

   Abstract : Local food systems (LFS) connect producers and consumers in a geographically restricted food supply chain. Local food advocates argue that limiting the spatial scope of food systems can help to address the sustainability challenges present in the global food system. READ MORE

4. 18. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camilla Jacobson; Loubna Katalin Abdallah; Djenane Liasse; Elisabet Lund; [2018]
   Keywords : Brand image; brand activism; femvertising; attitudes toward advertisements Aad ; attitudes toward brands Ab ; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. READ MORE

5. 19. Samband mellan lateralitet och vertikala rörelseasymmetrier hos häst

   University essay from SLU/Dept. of Clinical Sciences

   Author : Camilla Frisk; [2018]
   Keywords : lateralitet; rörelseasymmetrier; objektiv rörelseanalys; hästar;

   Abstract : Den vanligaste orsaken till att hästar behandlas av veterinär är hältor. Eftersom att många hästar tränas för att prestera i olika tävlingssammanhang leder problem med rörelseapparaten till stora konsekvenser för både häst och hästägare. READ MORE

6. 20. “Do you want to take a short survey?” : Evaluating and improving the UX and VUI of a survey skill in the social robot Furhat: a qualitative case study

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Camilla Bengtsson; Caroline Englund; [2018]
   Keywords : human-robot interaction; HRI; user experience; UX; user experience evaluation; aural survey; voice user interface; VUI; conversational user interface; CUI; social robot; qualitative case study;

   Abstract : The purpose of this qualitative case study is to evaluate an early stage survey skill developed for the social robot Furhat, and look into how the user experience (UX) and voice user interface (VUI) of that skill can be improved. Several qualitative methods have been used: expert evaluations using heuristics for human-robot interaction (HRI), user evaluations including observations and interviews, as well as a quantitative questionnaire (RoSAS – Robot Social Attribution Scale). READ MORE