Essays about: "Camilla Jacobson"

Found 3 essays containing the words Camilla Jacobson.

  1. 1. EMBRACING INTERNET OF MEDICAL THINGS A multiple case study of contextual factors’ influence on the implementation of IoT healthcare solutions

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Camilla Jacobson; Petra Karjalainen; [2019-08-08]
    Keywords : Internet of Things; Internet of Medical Things; contextual factors; healthcare; digital health; eHealth; chronic diseases; distant monitoring devices;

    Abstract : With the growing trend of digitalization, new opportunities to disrupt the way value is created, offered and defended have arisen in the healthcare industry. One of the emerging concepts of digitalization is the Internet of Things (IoT), referred to as Internet of Medical things when applied in healthcare. READ MORE

  2. 2. The Platform-Based Branding Cycle: Conceptualizing the Roles of the Platform-Based Brand Using the Case of Airbnb

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Friedrich Clemens Segebarth; [2019]
    Keywords : role of the brand; platform business model; strategic brand management; value creation; platform-based branding cycle; Business and Economics;

    Abstract : Thesis purpose: To explore the phenomenon of businesses utilizing a platform strategy to create value from a branding perspective. We examine how the role of the brand for a platform is different than for a traditional business in order to conceptualize the role of a platform-based brand. READ MORE

  3. 3. Femvertising and its effects on brand image: A study of men’s attitude towards brands pursuing brand activism in their advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Camilla Jacobson; Loubna Katalin Abdallah; Djenane Liasse; Elisabet Lund; [2018]
    Keywords : Brand image; brand activism; femvertising; attitudes toward advertisements Aad ; attitudes toward brands Ab ; Business and Economics;

    Abstract : Purpose: The purpose of this paper is to investigate how brand activism in advertisements (specifically femvertising in this case) affects male consumers’ attitudes towards the brand behind the advertisement Methodology: The study is of qualitative nature, using primary and secondary data. Secondary data were gathered from academic journals forming the foundation for the theoretical framework. READ MORE