Essays about: "Camille Versaevel"

Found 1 essay containing the words Camille Versaevel.

  1. 1. The Mystery at the Crossroad of Brand Authenticity and Firm Growth

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : André Cornelßen; Camille Versaevel; [2014]
    Keywords : Authenticity; Brand Authenticity; Firm Growth; Consumer Perception; Cross-industry Study;

    Abstract : BACKGROUND Exploring, on the one hand, the literature stream of authenticity and brand authenticity, and on the other hand, that of firm growth, to further connect the two phenomena. AIM Researching whether firms can achieve both above-average industry growth and brandauthenticity METHODOLOGY The study entails 21 firms evolving in three industries (beer, cosmetic and food-processing). READ MORE