Essays about: "Carl Alexandros Lundberg"

Found 1 essay containing the words Carl Alexandros Lundberg.

  1. 1. Investigation of Embedded Brand Placement within Esports

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Carl Alexandros Lundberg; Lola Smith; [2021]
    Keywords : esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

    Abstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE