Essays about: "Carl Eppens"

Found 1 essay containing the words Carl Eppens.

  1. 1. F*****g With Opinions: Understanding the Implications of Strongly Opinionated and Profane Electronic Word-of-Mouth on Film Demand

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Carl Eppens; Jesper Fahlén; [2020]
    Keywords : Film demand; Electronic word-of-mouth; eWOM; Online profanity; Film marketing;

    Abstract : The internet is a gateway to rest of the world. It allows people to express themselves in an unfiltered fashion and share opinions freely. In parallel, online film forums are becoming increasingly influential on film consumers. READ MORE