Essays about: "Carl Gerlofstig"

Found 2 essays containing the words Carl Gerlofstig.

1. 1. Auditor 2.0 : how Swedish auditors balance the profession with marketing

   University essay from Sektionen för Hälsa och Samhälle

   Author : Carl Gerlofstig; [2010]
   Keywords : Auditor; auditing; marketing; profession; professional services firm; Sweden;

   Abstract : This study examines how auditors’ attitude towards marketing and their view on the importance of marketing affect how they balance their time spent on marketing and auditing activities. The purpose is to understand how the changing business environment for auditors affects the relationship between the auditing profession and marketing. READ MORE

3. 2. It's a small world after all : the internationalization of Swedish companies

   University essay from Sektionen för Hälsa och Samhälle

   Author : Carl Gerlofstig; Joakim Lindstrand; [2009]
   Keywords : Swedish companies; internationalization; expansion; international diversification; firm performance;

   Abstract : Today, the global market is a fast expanding environment. There are more and more companies that go abroad to compete with companies from all over the world. The barriers between countries have been lowered and trade is encouraged. Therefore, international expansion is an important factor for many companies. READ MORE