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1. 1. Pricing Management at Alfa Laval Equipment Division

   University essay from Lunds universitet/Produktionsekonomi

   Author : Michael Adgård; Carl Rehncrona; [2005]
   Keywords : Logical Pricing; Pricing Strategy; Value-based Pricing; Discount Pricing; Product Management; Marketing Management; International Pricing; Technology and Engineering;

   Abstract : Research questions: What factors should be considered when setting a price of a new Plate Heat Exchanger, PHE? With these factors in mind, how should a logical pricing model be created and what kind of measurable data should be used to find logical relations? Deliverables: The main focus has been towards creating a logical pricing model for new PHEs. Furthermore, the projects purpose has been to issue a status report of how the RCPL-strategy1 is implemented in different geographical locations, a benchmark of other Swedish export companies and last to verify the applicability of the logical pricing model. READ MORE