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1. 1. How to improve the perceived service in the delivery chain of a multinational manufacturing firm

   University essay from Lunds universitet/Produktionsekonomi

   Author : Carl Stjernlöf; Kristian Folkesson; [2021]
   Keywords : service offering; process mapping; customer requirements; delivery chain; Technology and Engineering;

   Abstract : As the world is changing rapidly in many ways, competition is getting increasingly fierce amongst manufacturing firms. As such, it has become more and more important for companies to properly understand the needs of their customers in order to provide enough value to be sufficiently competitive. READ MORE