Essays about: "Carl Toresson"

Found 1 essay containing the words Carl Toresson.

  1. 1. IR Trade-off Management - Simultaneous management of international integration and local responsiveness in a consumer-oriented MNC

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Sebastian Persson; Carl-Eric Toresson; [2011]
    Keywords : IR Trade-off; New Product Development; Knowledge Transfer; Transnational;

    Abstract : Multinational corporations (MNCs) face a trade-off between international integration and local responsiveness, named the IR trade-off. International integration refers to an organizational focus on economies of scale while local responsiveness refers to an emphasis on adaptation to differing consumer needs. READ MORE