Essays about: "Carl Toresson"
Found 1 essay containing the words Carl Toresson.
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1. IR Trade-off Management - Simultaneous management of international integration and local responsiveness in a consumer-oriented MNC
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Multinational corporations (MNCs) face a trade-off between international integration and local responsiveness, named the IR trade-off. International integration refers to an organizational focus on economies of scale while local responsiveness refers to an emphasis on adaptation to differing consumer needs. READ MORE
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