Essays about: "Carl-Johan Hallström"

Found 2 essays containing the words Carl-Johan Hallström.

1. 1. Is It as Trustless as They Say? : A Functional Analysis of the Blockchain and Trust

   University essay from Högskolan i Jönköping/JIBS Entrepreneurship Centre

   Author : Uggla Carl; Hallström Carl-Johan; [2018]
   Keywords : ;

   Abstract : .... READ MORE

3. 2. The Not So Green Mile : Greenwashing’s effect on brand image when moderated by customer loyalty, using Volkswagen as a case study

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Oliver Blennborn; Carl-Johan Hallström; [2016]
   Keywords : Greenwashing; brand image; brand attitude; symbolic brand value; customer loyalty; marketing communication; Volkswagen.;

   Abstract : Our planet is facing an environmental crisis in form of an ongoing increase in temperature caused by greenhouse gas emissions generated by humans. Volkswagen was recently proven guilty of greenwashing, claiming to be environmental friendly when in fact conducting poor environmental performance, causing society to react. READ MORE