Essays about: "Carl-henrik Hagelberg"

Found 1 essay containing the words Carl-henrik Hagelberg.

  1. 1. Counterfeiting - The new economic phenomenon

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Carl-Henrik Hagelberg; [2011]
    Keywords : innovation process; organizational insight; piracy; Counterfeiting; brand-degradation; Business and Economics;

    Abstract : The need for a corporate plan against infringing counterfeit products on your trademark is essential in today’s business climate. This research aims towards filling the current gap of existing literature from a business perspective. Results indicated that businesses need to take a pro-active stand against counterfeits to succeed. READ MORE