Essays about: "Carla Paladines Martinez"

Found 2 essays containing the words Carla Paladines Martinez.

1. 1. Front-of-Package labels: Understanding the role of consumer self-confidence as a moderating influence on Front-of-Package nutrition label use

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Maria Contreras; Carla Paladines Martinez; [2020]
   Keywords : Front-of-Package nutrition labels; FOPL; consumer self-confidence; decision-making; Business and Economics;

   Abstract : The aim of this research is to understand how consumers perceive nutrition labeling systems and whether the role of consumer self-confidence influences their behavior at the stages of evaluation of alternatives and purchase decision when purchasing food products. This study uses a qualitative methodology with semi-structured interviews; 11 Swedish young adults were interviewed in order to gain knowledge on their perceptions of the topic of research. READ MORE

3. 2. Are limited editions limited to products?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lara Kristina Siebert; Frida Andersson; Carla Paladines Martinez; Johanna Allard; [2019]
   Keywords : limited edition; service; Visit Sweden; Finnair; Lund University; Business and Economics;

   Abstract : Purpose: The aim of this paper is to explore whether service can be implemented as limited edition in order to strengthen the brand and to drive business. Methodology/Approach: This research is based on a qualitative approach with a multi case study analyzing Visit Sweden, Finnair and Lund University. READ MORE