Essays about: "Carlson Ebba"

Found 2 essays containing the words Carlson Ebba.

  1. 1. The view on integration in Sweden : A critical discourse analysis of the debate on exempting the whole of Malmö from the EBO law

    University essay from Malmö universitet/Institutionen för globala politiska studier (GPS)

    Author : Carlson Ebba; [2021]
    Keywords : Integration; EBO law; asylum seekers; critical discourse analysis; Sweden; Integration; EBO lagen; asylsökande; kritisk diskursanalys; Sverige;

    Abstract : This study examines the view on integration in Sweden. The material consists of debate articles from 2020 regarding exempting Malmö from EBO, the law on the right for asylum seekers to arrange their own housing. READ MORE

  3. 2. Content Marketing in Social Media - A study of the impact of brand type, message appeal and format on attitudes and intentions

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ebba Carlson; Nadiya Dyekina; [2014]
    Keywords : Social media; Content marketing; Utilitarian and hedonic products; Visual and verbal messages; Emotional and rational appeals;

    Abstract : Social media has fundamentally changed the premises of marketing by adding a two-way channel for communication to the marketing mix. Owned media and content marketing have moved from being buzzwords to playing an important communication role. READ MORE