Essays about: "Carmen Böhler"
Found 1 essay containing the words Carmen Böhler.
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1. Arousal : and its effect on attitude extremity towards a direct service
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The aim of this study is to explain the effect of arousal on consumer’s attitude towards a direct service in terms of evaluation extremity. An important element within consumer behavior is the attitude that consumers have towards products and services. READ MORE
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