Essays about: "Carole Ginman"

Found 4 essays containing the words Carole Ginman.

  1. 1. [en-geyj-muh nt] : How are Brands Engaging and Building Relationships with Fans and Customers in Social Media?

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Carole Ginman; [2011]
    Keywords : Brand Engagement; Social CRM; Relationship; Loyalty; Needs;

    Abstract : How much is a brand worth? Brand equity is a measurement that reflects brand valuation, and is built through a brand’s various products, actions and activities. According to the Consumer Based Brand Equity (CBBE) model, the epitome of equity is achieved when the brand and the people are in a relationship, when the brand resonates with people. READ MORE

  2. 2. Athlete Endorsements and Brand Image : A Study of Consumer Attitudes toward Nike in Light of the Brand’s Association with Tiger Woods

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Carole Ginman; [2010]
    Keywords : Nike; Brand Image; Brand Associations; Endorsements; Tiger Woods; Brand Knowledge; Brand Ambassador; Nike; Varumärke; Image; Associationer; Sponsring; Tiger Woods;

    Abstract : Many brands are using celebrities as spokespeople, to enhance the brand image. This investigation aims to research the effects of athlete endorsements on brand image, in particular, whether Nike has been affected by the change in Tiger Woods’ image due to his recent personal life difficulties. READ MORE

  3. 3. Brands in Social Media : A Study on How Product Brands and Personal Brands Use Social Media to Portray their Brand Identity

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Carole Ginman; [2010]
    Keywords : Branding; Social Media; Facebook; Twitter; Brand Identity; Personality; Celebrity; Product Brands; People Brands;

    Abstract : Brands are an important feature in today’s society. A brand can consist of anything; a product, an organisation, a university, a person or even a city. They are not constricted to products or companies, but are important constituents of culture. READ MORE

  4. 4. Luxury for the Masses : A Study of the H&M Luxury Collaborations with Focus on the Images of the Luxury Designer Brands

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Carole Ginman; Charlotte Lundell; Catherine Turek; [2010]
    Keywords : Luxury; Brands; Co-Branding; Associations; Consumer Behaviour;

    Abstract : A strong brand is important for all companies; however, it is imperative for the success of a luxury fashion house as the image is one of its core assets. As strategic alliances are increasing in popularity the effect they have on how customers look at the partner brands is both interesting for the general person, but also – and more importantly – vital knowledge for companies pondering such a strategic move. READ MORE