Essays about: "Carolin Strunz"
Found 1 essay containing the words Carolin Strunz.
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1. Haptics as the Sleeping Beauty of Marketing: The Role of Haptic Packaging Characteristics on FMCG Products for Customers
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: The purpose of this research was to understand how customers construct the relationship, prior identified in the literature, between packaging, haptic sensory and perception with regard to FMCG products. Furthermore, we aimed to explore the role of haptic packaging characteristics on FMCG products for customers. READ MORE
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