Essays about: "Carolina Jönsson"

Found 2 essays containing the words Carolina Jönsson.

  1. 1. The online challenge : Factors influencing students buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Jens Gustafsson; Carolina Jönsson; [2014]
    Keywords : Consumer buying behavior; Online buying behavior; Perceived risk; Price; Convenience; Social influence; Brand awareness; students;

    Abstract : Purpose: The purpose of this study was to find what factors, and to what extent these factors, affects students buying behavior regarding textbooks online.   Method: A quantitative and deductive approach by collecting data using a questionnaire through Facebook. READ MORE

  3. 2. Business relations and reputation : A study on the impact of negative reputation in a buyer-supplier relationship

    University essay from Institutionen för marknadsföring (MF)

    Author : Sofoklis Per Lamprou; Carolina Jönsson; [2013]
    Keywords : Reputation; Trust; Affective commitment; Willingness to invest;

    Abstract : Research gap: Reputation is seen as an important asset for companies and can create competitive advantages. Within business-to-business the reputation of the company is argued to affect the relationship between buyers and suppliers and although the area is stressed to be important, it is still under-researched. READ MORE