Essays about: "Caroline Axén Wrigfors"

Found 1 essay containing the words Caroline Axén Wrigfors.

  1. 1. Strategic Management : A combination of the internal and external perspective

    University essay from IHH, Företagsekonomi

    Author : Caroline Axén Wrigfors; Karin Eliasson; [2008]
    Keywords : Strategic management; strategic leadership; corporate strategy; strategic thinking; competitive advantage;

    Abstract : Strategic management has long been viewed as the concept and process that link an organization and its environment together (Leibold, Probst & Gibbert, 2002). It consists of the analysis, decisions and actions an organization undertakes in order to create and sustain competitive advantages (Dess, Lumpkin & Taylor, 2005). READ MORE