Essays about: "Caroline Benson"
Found 1 essay containing the words Caroline Benson.
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1. Online Brand Communities - a Route to Brand Loyalty?
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Purpose: The purpose of this thesis is to investigate if the use of online brandcommunities helps sporting goods brands in building brand loyalty. Frame of Reference: The frame of reference begins with a presentation of brands leading upto brand equity and subsequently brand loyalty. READ MORE
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