Essays about: "Caroline Blixt"

Found 1 essay containing the words Caroline Blixt.

  1. 1. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Tadas Gustas; Caroline Blixt; [2016]
    Keywords : International New Ventures; Marketing; Resource Based View; Marketing Capabilities; Business Networks; Financial Resources; Internationalization;

    Abstract : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. READ MORE