Essays about: "Caroline Erkhammar Jonasson"

Found 1 essay containing the words Caroline Erkhammar Jonasson.

  1. 1. Virtual Reality, Moving from Science Fiction to E-commerce

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Caroline Erkhammar Jonasson; Filippa von Schoultz; [2017]
    Keywords : Virtual reality; E-commerce; Telepresence; Product type; Involvement with technology;

    Abstract : Virtual reality (VR) is growing and expected to disrupt the retail e-commerce market within a few years. Despite the bright forecasts, there is still a lack of academic research on what the effects would be of using VR within e-commerce product presentations and what that could imply for both business and consumers. READ MORE