Essays about: "Caroline Martinsson"

Found 2 essays containing the words Caroline Martinsson.

  1. 1. Switching Costs within the Travel Industry : The Impact on Brand Loyalty

    University essay from Karlstads universitet/Handelshögskolan (from 2013); Karlstads universitet/Handelshögskolan (from 2013)

    Author : Caroline Martinsson; Daniela Nilsson; [2020]
    Keywords : business administration; loyalty; brand; branding; switching costs; travel; brand loyalty; customer satisfaction; brand trust;

    Abstract : The travel industry is a fast-growing sector with an increasing competition. The three largest charter enterprises in Sweden are TUI, Apollo, and Ving. These enterprises offer similar services and, therefore, efficient branding is important to be able to create brand loyalty. READ MORE

  2. 2. Characterisation of EGFR and KRAS mutations in non-small cell lung cancer

    University essay from Uppsala universitet/Institutionen för medicinsk biokemi och mikrobiologi

    Author : Caroline Martinsson; [2010]
    Keywords : NSCLC; mutation; TKI; Sanger sequencing and Pyrosequencing;

    Abstract : Background: Lung cancer is the leading cause of cancer-related death and one of the most common cancer types worldwide. Epidermal growth factor receptor (EGFR) has been shown to be an important therapeutic target in non-small cell lung cancer. READ MORE