Essays about: "Caroline Nilsson Sparrmo Henrik Strömqvist"

Found 1 essay containing the words Caroline Nilsson Sparrmo Henrik Strömqvist.

  1. 1. Positioning Strategies in Retail - A Study of the Swedish Grocery Market

    University essay from Institutionen för ekonomi

    Author : Caroline Nilsson; Monica Sparrmo; Henrik Strömqvist; []
    Keywords : ;

    Abstract : It has become easier for companies to operate across the borders in Europe. From being a domestic market, the Swedish grocery market is now going through an internationalisation process. A trend today is that many retailers produce their own private label. READ MORE