Essays about: "Caroline Salén"

Found 1 essay containing the words Caroline Salén.

  1. 1. Is it just culture? Or is relationship marketing in an international financial centre superior to one in a small market with a domestic focus?

    University essay from Institutionen för ekonomi

    Author : Mattias Elofsson; Caroline Salén; [2006]
    Keywords : ;

    Abstract : Relationship marketing is today becoming a more important element for the financial service providers, since competition within the market is increasing due to regulations and globalisation. Due to the fact that competition is increasing customer retention is becoming more and more important for the financial service providers. READ MORE