Essays about: "Caroline Schöld"

Found 2 essays containing the words Caroline Schöld.

  1. 1. The influence of and interaction between socialization agents in the child-consumers purchasing process.

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Dijana Rubil; Caroline Schöld; [2010]
    Keywords : Socialization agents; Influences; Internet; Virtual Communities; Child consumption; Consumer behaviour; Decision-making process; Habitus; High involvement products; adolescents;

    Abstract : In several years researchers have focused on identifying different socialization agents that influence the child consumer in the purchasing process. These studies have identified parents, friends and peers, television, role models, and different virtual communities as socialization agents. READ MORE

  3. 2. Application of the Balanced Scorecard : In the healthcare department within Jönköping County Council

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Cecilia Sihvo; Caroline Schöld; Kristin Gustafsson; Sarah Summitt; [2009]
    Keywords : Balanced Scorecard; Public sector; Jönköping County Council;

    Abstract : Background: Kaplan and Norton developed the Balanced Scorecard in 1992. This framework has given the management the opportunity to better understand how the organization is functioning. Communication is the vital factor for success with the Balanced Scorecard and the organization. READ MORE