Essays about: "Carrefour"

Found 3 essays containing the word Carrefour.

  1. 1. Stakeholder management in a multicultural environment : A case-study of a global retailer entering the Russian Market

    University essay from Handelshögskolan vid Umeå universitet

    Author : Dinara Izmaylova; Federica Zuccon; [2011]
    Keywords : stakeholder management; internationalization; cross-cultural management; global retailer;

    Abstract : Nowadays, an increasing number of global retailers such as IKEA, Carrefour and Auchan, are expanding their business internationally: internationalization is seen as a way to face competitors as well as to enhance position on the market. In particular, emerging markets are becoming a fertile field for investing resources due to their fast economic development and growing disposable income of the local population. READ MORE

  3. 2. Comparative analysis of sustainability policies regarding forestry in selected multinational home improvement and wood furniture companies

    University essay from SLU/Southern Swedish Forest Research Centre

    Author : Lan Nguyen Nghia; [2008]
    Keywords : sustainability policy; forestry; multinational; Home Depot; Carrefour; B amp; Q; Kingfisher; IKEA; Wal-Mart; certification;

    Abstract : This study touched a specific and sensitive question: the implementation of sustainability policies regarding forestry of leading companies in a forestry-related sector. Due to a lack of reference and previous researches, it appeared that this was the first time such a kind of study was carried out. READ MORE

  4. 3. DISTRIBUTORS’ BRANDS

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Raphaël Guerrero; [2008]
    Keywords : consumers’ behaviours; distributors’ brands; leaders’ brands; marketing mix;

    Abstract : The purpose of this study was to investigate the consumers’ behaviours towards the distributors’ brands. The aim was to find out what were the most important criteria of the marketing mix for a consumer in his buying process that make him choose between a distributor’s brand and a leader’s brand. READ MORE