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Showing result 1 - 5 of 12 essays matching the above criteria.

  1. 1. Realising advanced Enterprise system Affordances: A single-case study of a CRM-system implementation at a technology consultancy company

    University essay from

    Author : Oscar Antonsson; Sebastian Olsson; [2022-06-22T09:13:07Z 2022-06-22T09:13:07Z 2022 2020]
    Keywords : Affordance theory; affordance actualisation; Customer relationship management; ; CRM-system; Enterprise system implementation; Technology adoption;

    Abstract : Enterprise systems offer organisations great action potentials (Affordances), however, getting employees to use the systems to their full potential is a lengthy process which is challenging for organisations. While previous studies have focused on strategic success factors from implementers point of view, less emphasis has been put on the perspective of users and how the envisioned affordances of the enterprise systems are actualised in practice. READ MORE

  3. 2. Investigative analysis of CRM System Implementation and the challenges attached to its integration into existing ERP System. From an Organization Perspective : A case study of a Freight Forwarding Company in Sweden

    University essay from Högskolan i Jönköping/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Kingsley Fredrick; Danielle Christopher; [2019]
    Keywords : ERP; CRM; Relationship Management; Freight Forwarding Industry; Customer Satisfaction;

    Abstract : Enterprise Resource Planning and Customer Relationship Management are two essential concepts in the global supply chain. These aspects are considered to be the backbone of organizational success as they ensure that the upstream and downstream members of the chain are working effectively to deliver services that meet the standards and the customer’s requirements. READ MORE

  4. 3. Critical Success Factors for Integration of Enterprise Resource Planning System

    University essay from Högskolan i Gävle/Företagsekonomi

    Author : Kambiz Kafi; [2018]
    Keywords : ERP; Legacy System; Critical Success Factors CSF ; Business Process Changes; Strategic and Tactic CSFs; Software Configuration; Software Alignment; Integration of ERPs;

    Abstract : Title: Critical Success Factors for Integration of Enterprise Resource Planning System   Level: Student thesis, final assignment for Master Degree (one year) in Business Administration   Author: Kambiz Kafi   Supervisor: Dr. Maria Fregidou-Malama   Examiner: Dr. READ MORE

  5. 4. Critical Success Factors Influencing the Degree of Alignment Between a Business Process and a CRM System : A Case Study of an IT Company

    University essay from Karlstads universitet/Handelshögskolan (from 2013)

    Author : Charlotta Tegelberg; [2018]
    Keywords : CRM Systems; Customer Relationship Management Systems; Business process; sales process; alignment; CSF; Critical success factors; CRM-system; affärsprocess; kritiska framgångsfaktorer; matchningsgrad;

    Abstract : The need for information in real time and the technology development has become more fast and more efficient. Companies today need to be more responsive to their customers to stay on top. Also, companies’ business processes need effective support from information technology solutions. READ MORE

  6. 5. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Per Hansson; Anton Persson; [2017]
    Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

    Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE