Essays about: "Case study on purchasing ethics"
Found 1 essay containing the words Case study on purchasing ethics.
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1. Does it matter to have an ethical brand? : A qualitative study of millennials perspective on unethical marketing activities within the soft drink industry
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Background Brand loyalty has been studied by a large number of scholars over the past few decades, including its impact on consumer purchase behavior and as a core concept when creating brand value. Having ethical business practice helps retain customers trust and enforce their loyalty to the brand. READ MORE
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