Essays about: "Casiana Oancea"

Found 1 essay containing the words Casiana Oancea.

  1. 1. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Casiana Oancea; Ashwathi Pillai; [2023]
    Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE