Essays about: "Casper Engström"

Found 1 essay containing the words Casper Engström.

  1. 1. Consumer adoption of audiobook streaming services

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Jonathan Nyström Müller; Casper Engström; [2019]
    Keywords : Technology acceptance model TAM ; Diffusion of innovations DIT ; Structural equation modeling SEM ; Information and communications technology ICT ; Audiobooks;

    Abstract : The streaming of audiobooks is a new and fast-growing phenomenon amongst Swedish consumers. There exists a lack of knowledge on this topic as it is previously unexplored within academia. READ MORE