Essays about: "Casper Svensson"

Found 1 essay containing the words Casper Svensson.

  1. 1. The power of in-store technology : A qualitative study about how in-store technology creates value for Swedish retail companies and their customers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Joakim Andersson; Linus Runesson; Casper Svensson; [2020]
    Keywords : Convenience; Customer engagement; Customer experience; Customer value; Frontline employees; In-store technology;

    Abstract : With an ongoing development in technology, retailers faces new challenges in terms of higher customer expectations. To meet these expectations, retail companies can use in-store technology to enhance the shopping experience and to create more value. READ MORE