Essays about: "Casual Mobile Games"
Showing result 1 - 5 of 7 essays containing the words Casual Mobile Games.
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1. How we play : A qualitative approach to casual games, players and engagement
University essay from Jönköping University/JTH, Avdelningen för datateknik och informatikAbstract : This study examines engagement regarding casual mobile games. It does so by studying elements of user experience and user interface and how these elements either facilitate or discourage engagement. READ MORE
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2. Consumer perspectives towards monetization and its impact on AAA game designs
University essay from Uppsala universitet/Institutionen för speldesignAbstract : Monetization is now a fundamental aspect of video game creation and currently, all developers are trying to utilize it in the various designs of their games. Contemplating the monetized aspect of video games, this research has seen a gap in the studies pertaining to monetization from the perspective of the consumers, who are also the gamers and the buyers of these monetization designs. READ MORE
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3. So Many Mobile Games, So Little Visibility : A dissection of the problems surrounding visibility and discoverability in mobile gaming
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : The purpose of this thesis is to research marketing video games for mobile devices that are releaesd through app stores. The intention is to identify the key factors in the consumer decision process for the casual mobile game audience regarding how they obtain information about apps and identify locations for mobile games to gain more visibility. READ MORE
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4. A Hybrid Difficulty Balancing Method on “Casual” Mobile Game
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : A new hybrid Video Game Difficulty Balancing method which stands in between the two traditional methods (Static and Dynamic) has been suggested in this project aiming to discreetly estimate the player’s difficulty preference and make the respective in-game adjustment. This method has been based on the hypothesis that the user’s difficulty preferences can be to some extent predicted by some of their in-game actions. READ MORE
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5. Incremental digital product innovation in social mobile games : A case study of King Digital Entertainment
University essay from Umeå universitet/Institutionen för informatikAbstract : The aim of this thesis was to increase understanding of King company success in the social mobile game industry by asking the question: How does a company manage to organize the innovation work in successful casual games within social mobile gaming industry? In order to answer it, we conducted a case study research with secondary data in which we examined the company to discover the elements that contribute to this success, despite a lack of research in how these kind of companies build their business model and strategies, highlighting the players' behaviour. Our findings conclude it is possible to success in social mobile game industry using incremental innovation in different aspects: games design, implementation of the games, and in the business model. READ MORE
