Essays about: "Cathrine Engwall"
Found 2 essays containing the words Cathrine Engwall.
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1. The challenge of merging cultures
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The desire to achieve synergies and gain competitive advantage has made mergers and acquisitions an increasingly common part of organizational life. However, the outcomes of mergers often differ from the expected in a negative way and difficulties in integrating the corporate cultures have been indicated to play an important role in this. READ MORE
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2. Taming the Dragons - A study of the effect of innovation networks on venture capitalists' investment decisions in Dragons' Den
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In this paper, we strive to bridge two areas of marketing and entrepreneurship research: that on evaluation criteria used by venture capitalists (VCs) and that on the importance of networks for the success of start-up ventures. We make a first attempt to combine these by performing a case study of the impact that the innovation network and its dynamics had on three VCs' assessments of one start-up. READ MORE