Essays about: "Catrin Davidson"

Found 1 essay containing the words Catrin Davidson.

  1. 1. The good and the gratis : A value aspect on free goods and services

    University essay from Företagsekonomi

    Author : Catrin Davidson; Denum Nimanthi Abeysekera; [2011]
    Keywords : Freeconomics; consumer value; gratis; freemium; gift economy; advertising; use value; exchange value; price - quality relationship; value equity;

    Abstract : Thanks to the Internet, the consumers have access to a world of information and can easily compare the goods and services of one supplier to the other, and so be a part of the value creating process. Price is still key, but since producers are already pushing their costs to the limit, what Chris Anderson calls the “race to the bottom” they have to compete in other manners, meaning they have to dive deeper than lowest of prices. READ MORE