Essays about: "Cause Fit Communication"
Showing result 1 - 5 of 8 essays containing the words Cause Fit Communication.
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1. Do They Practice What They Preach? : A quantitative study on how Generation Z’s purchase intention is affected by four CRM factors
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Cause-Related Marketing (CRM) is a popular marketing strategy where companies through this communication contribute to causes and engage their consumers by donating when they purchase a product and an amount of the revenue goes to charities. The concept has been divided into four different factors, being cause involvement, message, perceived cause fit and donation size. READ MORE
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2. The effect of ICT on trading companies in Sweden. A case study of four trading companies
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Over the years there has been an increasing amount of literature regarding the effect of information and communication technologies (ICT) on trade. These technologies cause disruption in the way that companies do business by increasing the amount of information available. READ MORE
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3. A case study in consolidating the loss structure of different manufacturing sectors under lean context
University essay from Lunds universitet/ProduktionsekonomiAbstract : In the light of lean methodology, World Class Manufacturing requires continuous improvement in analyzing the losses to eliminate the wasteful resources and to boost the overall productivity. However, the standardized loss structure should be well-balanced to be general enough to cover the whole manufacturing procedure while being specific enough to point out the real issues happening for further improvement. READ MORE
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4. Improvement of a Qualification Process in the Aerospace Industry : A Case Study at Saab Aeronautics
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : The importance of reliable parts and production methods in the aerospace industry is crucial to guarantee safety in the air. Hence, each material used in the production of aircrafts needs to be tested and verified as fit for use in all intended environments. READ MORE
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5. The effects of CSR initiatives and CSR communication on customers’ responses and satisfaction : a quantitative study examining Systembolaget’s CSR
University essay from Umeå universitet/FöretagsekonomiAbstract : Corporate social responsibility (CSR) has lately grown to be a well-researched area and most companies engage in social responsibilities to some extent. It has been shown that companies’ CSR and CSR communication affects consumer responses. READ MORE