Essays about: "Cecilia Bengtsson"

Found 2 essays containing the words Cecilia Bengtsson.

  1. 1. A qualitative study of self-identity and cultural ideals impact on Swedish females within Gen Z’s purchase behavior

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Julia Bengtsson; Cecilia Menninge; [2020]
    Keywords : Cultural ideals; elaboration likelihood model; Generation Z; identity; purchase behavior; Swedish females;

    Abstract : Title: A qualitative study within retail of self-identity and cultural ideals impact on Swedish females within Generation Z’s purchase behaviour Authors: Cecilia Menninge & Julia Bengtsson Institution: Linnaeus University, School of Business and Economics. Program: Detaljhandel and Service Management (180hp), Customer Experience Management (180 hp) Course: 2FE67E Supervisor: MaxMikael Wilde Björling  Examiner: Miralem Helmefalk Purpose: The purpose of this study is to, through interpretation and analysis of females within Gen Z, create knowledge and understanding of how self-identity and cultural ideals affect purchase behaviour Method: An interview study that addresses the topic of identity and cultural ideals impact on purchase behaviour. READ MORE

  3. 2. Open-Plan Offices : The Importance of the Ambient Conditions´ Characteristics for Employee Satisfaction

    University essay from Handelshögskolan vid Umeå universitet

    Author : Karin Arnerlöv; Cecilia Bengtsson; [2007]
    Keywords : Open-Plan Offices;

    Abstract : The ambient conditions such as air quality, noise, music, temperature, lighting and colour, in open-plan offices and their impact on employees are important for managements to recognize because open-plan offices are becoming more and more common in Swedish companies' office design today (Aronsson, 2005). For students, who will soon be entering the work force, it is important to understand how the characteristics of the ambient conditions can influence employee behaviour/satisfaction. READ MORE