Essays about: "Cecilia Bodén-Malmsten"

Found 1 essay containing the words Cecilia Bodén-Malmsten.

  1. 1. When people unite, in the environmental consumption fight - A netnographic study of the meaning creations within sustainable online communities

    University essay from Göteborgs universitet/Graduate School

    Author : Cecilia Bodén-Malmsten; Marta Kisch; [2019-07-03]
    Keywords : sustainable community; sustainable consumption; meaning creation; online community; Facebook; netnography;

    Abstract : This study explores three sustainable communities on Facebook and the social interactions between community members, in order to enhance an in-depth understanding of the meaning creations within these communities. A unique analytical model is created by merging the different studies that have been performed within the field of sustainable communities. READ MORE