Essays about: "Cecilia Drozdz"

Found 1 essay containing the words Cecilia Drozdz.

  1. 1. The Importance of Emotions in the Dynamics of Sharing Viral Cosmetic Videos

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Cecilia Drozdz; Maria Kanerva; [2014]
    Keywords : wheel of emotions; strength; product category; emotions; cosmetics; market mavens; entrepreneurial marketing; Viral marketing; Business and Economics;

    Abstract : Viral marketing is becoming an increasingly popular method of advertising in all industries. Current research in this field provides a general overview of the key points that cause an ad to go viral. Amongst them, emotions have been found to be one of main aspects of a video that cause it to be shared in social networks. READ MORE