Essays about: "Cecilia Hallgren"

Found 2 essays containing the words Cecilia Hallgren.

  1. 1. The Impact of the Country Context in the Entrepreneurial Process

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Cecilia Hallgren; Amanda Lövebrant; [2022-02-16]
    Keywords : entrepreneurship; international entrepreneurship; entrepreneurial process; entrepreneurial opportunities; country context; political economic cultural factors;

    Abstract : The thesis aims to research how Swedish entrepreneurs can be influenced in their entrepreneurial process due to the country context in foreign markets. The country context involves essential country-specific factors that influence the process, and three factors are significantly meaningful; political, economic, and cultural. READ MORE

  3. 2. The Effortless Fashionista: A Study of Lead Consumers Production of Subjectivities Through the Adaption of Fast Fashion on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yulia Engqvist Johansson; Cecilia Hallgren; [2021]
    Keywords : Social Media; Instagram; Fast Fashion; Influencers; Netnography; Subjectivity; Business and Economics;

    Abstract : Thesis Purpose: The main purpose of this study is to investigate what ideals lead consumers produce through the adoption of subjective positions that they offer to consumers. Thus, the research aims to contribute to existing theoretical knowledge of the production of consumer subjectivities. READ MORE