Essays about: "Cecilia Jonasson"

Found 3 essays containing the words Cecilia Jonasson.

  1. 1. The Power of a Sports Consumer’s Perception of Sponsoring Brands : A Study of Sports Fans’ Behavior Towards Sponsorships

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Cecilia Hansson; Hilda Jonasson; [2022]
    Keywords : Sponsorship; sports; consumer behavior; perception; market segmentation; brand equity; Sponsring; sport; konsumentbeteende; uppfattning; marknadssegmentering; brand equity;

    Abstract : Den internationella marknaden inom sport har de senaste åren vuxit kraftigt. Det har bidragit till att supportrar finns i olika delar av världen med en personlig bakgrund som skiljer sig från person till person, vilket påverkar deras uppfattning. READ MORE

  3. 2. The investment decision process of real estate owners : How to determine property uses in development projects

    University essay from KTH/Fastigheter och byggande

    Author : Amanda Hjelte Jonasson; Cecilia Prick; [2018]
    Keywords : Property uses; real estate investment; decision theory; real estate development; Verksamhetstyper; fastighetsinvestering; beslutsteori; fastighetsutveckling;

    Abstract : Mixed-use developments have shown to have positive effects on areas’ attractiveness and have thus turned into a planning principle in Swedish urban areas. To ensure that a mix of property uses is obtained and that a sufficient amount of housing is built, many municipalities use constraints in the detailed development plans. READ MORE

  4. 3. Translating Boundaries A study of Activity-Based Working at AstraZeneca

    University essay from Göteborgs universitet/Graduate School

    Author : Carl Gabrielsson; Cecilia Jonasson; [2016-09-20]
    Keywords : Activity-Based Working; Boundaries; Space; Translation; Translation model;

    Abstract : Boundaries are often taken as a given in the literature and little is known about the construction process of boundaries. To address this gap in previous research, a case study was undertaken to observe movement of boundaries. In this paper, the authors observed the implementation of Activity-Based Working (ABW) at AstraZeneca (AZ) in Gothenburg. READ MORE