Essays about: "Cecilia Sjögren"

Found 1 essay containing the words Cecilia Sjögren.

  1. 1. Customer Capitalism : identifying key aspects from a

    University essay from Ekonomihögskolan, EHV

    Author : Karolina Solberg; Linda Svensson; Cecilia Sjögren; [2006]
    Keywords : marketing; international marketing; customer capitalism; born global;

    Abstract : The traditional internationalization theories suggest that the process of going international is gradual. Recent theories about “born global” firms state they internationalize from the day they are founded or shortly thereafter. READ MORE