Essays about: "Cecilia Zander"

Found 1 essay containing the words Cecilia Zander.

  1. 1. Value Creation through Orphan Innovations; A case study of AstraZeneca

    University essay from Göteborgs universitet/Graduate School

    Author : Malin Palmqvist; Cecilia Zander; [2016-09-29]
    Keywords : Orphan innovation; open innovation; outbound open innovation; corporate entrepreneurship; value creation; innovation; pharmaceutical industry; AstraZeneca;

    Abstract : It can be assumed that within all industries, it does occasionally happen that innovations occur that are not in line with the company’s business strategy. This master thesis focuses on these innovations that throughout this paper are called Orphan Innovations, as they do not belong to the company’s core business. READ MORE